We build brands in the mind of the consumer
Total brand marketing focus
OPENING STATEMENT
FMCG1 is a dynamic Sales and Marketing company proudly serving as the licensed distributor for a portfolio of renowned international brands. By bridging global excellence with local expertise, FMCG1 delivers innovative solutions that drive brand growth and market success in South Africa & neighboring countries.
PURPOSE STATEMENT
FMCG1 is a dynamic, trailblazing company with a proven track record of excellence. Driven by passion and keen market insight, we consistently show up, spark innovation, and ignite inspiration to deliver unparalleled brand and product success.
THE TEAM
• Pierre Malherbe – Team leader and owner
• André Meyer – Marketing Coordinator
• Suretha Brown – Office manager and administrator
• Seal Retail – Retail sales and merchandising agent
• Julia Creative – Social Media and creative contractor
LEADER’s PROFILE
• Pierre Malherbe has more than 30 years experience as an entrepreneur focussed mainly on launching & establishing new brands in South Africa.
• Pierre Malherbe – was employed as National Sales
manager of Energizer batteries. Instrumental in launch
and establishing Energizer batteries before starting
FMCG1 Sales in 2001.
• Pierre Malherbe’s career consists mainly of launching
new businesses and brands with major retailers.
• Main skill set:
1. Entrepreneurial
2. Sales & Marketing
3. Product & Brand Management
4. Organisational
5. Relationship driven
6. Professional
7. Social network marketing and PR
STRENGTHS / TRADE EXPERIENCE / FOCAL POINTS
Our business thrives within the specialized niche of launching new brands and expanding markets.
With a deep focus on our expertise, we excel in developing innovative brand launch strategies and securing prominent retail listings.
Our success is built on strong relationships and extensive experience with major retailers, enabling us to deliver impactful results.
We bring a wealth of expertise in securing and managing infrastructure across all retail channels, encompassing sales, merchandising, warehousing, and distribution.
Our capabilities extend to key account management, strategic promotions, and the creation of engaging marketing concepts, including brand activation at public exhibitions.
We craft tailored product, pricing, and promotion strategies that resonate across all retail channels, ensuring sustainable growth and lasting market impact.